I looked at the idea of premiumization as an incentive to increase water consumption in the workplace. I knew that Britvic liked to idea of adding their existing dilutes to the coolers, so we decided to add flavour pods that could be slotted in at the top.
I also liked the idea of Ballygowan's association with purity, which is why we added vents in either side of the cooler, and air purifier components in the base.
I decided to save manufacturing costs by using the existing 5 litre bottles. As well as that, I knew that it would be possible to store the bottle in the bottom when I saw the OASIS coolers.
The end product is AER, by Ballygowan.